Whether you're preparing for a TV interview, a press day, or an online video, one of the biggest challenges is how to come across naturally on camera. It can feel unfamiliar. Formal. Sometimes even intimidating. But with a few simple shifts, you can take control and deliver your message with warmth, clarity, and confidence.

The first tip is to treat the camera as a friend. Instead of seeing it as a lifeless machine or a judging eye, imagine you're speaking to someone you know. Someone you like. This instantly softens your body language and helps your voice feel more conversational. The audience may be behind the lens, but if you speak as if they’re right in front of you, they’ll feel more connected to what you’re saying.

Second, look to deformalise the space. Traditional settings can sometimes make us stiff. Whether it's a corporate boardroom or a sterile studio, try to bring a sense of ease into the environment. This might be through how you sit, how you breathe, or simply the tone you use. Speak as if you’re having a conversation rather than delivering a speech. You’re not reciting lines — you’re sharing a message.

And finally, know your message, not your script. Trying to memorise word for word can trip you up and make you sound robotic. Instead, get clear on the points you want to make. If you know your message inside out, you’ll be able to adapt in the moment and sound more human.

At Presenter Studio, we’ve worked with some of the UK’s top talent to help them shine in interviews and on screen. Our media training is all about helping you find your natural voice and build trust with your audience. Discover more about the course at https://www.presenterstudio.com/business-presenter-training/media-training